TOY is a multi-sensory, stimulating fantasy playground, designed to thrill and entertain. The space is designed by award winning Jeffrey Beers International and hospitality visionaries Derek and Daniel Koch of DUAL Groupe in partnership with China Grill Management. Derek and Daniel look at nightlife through the creative prism of art, fashion and music, and created a space that is decidedly “downtown”.
DUAL Groupe stands alone as the leader in trends in late night entertainment, music, and talent. DUAL Groupe’s brand is synonymous with New York Nightlife. TOY is located in the heart of the Nightlife world, and features state of the art lighting and sound, cutting edge DJ’s, making the space the go-to spot for late night dining, dancing, and the after-club dining experience.
While the interior space is the music-fueled heartbeat of TOY, the exterior spaces keep the energy flowing through al fresco dining and lounging. The Oyster Bar offers guests the opportunity to experience TOY in a breezy social atmosphere through 3 individual living/dining room spaces and 2 expansive terraces. As a nod to the chic, outdoor dining and late night parties of St. Tropez and Cannes, the design exudes casual luxury through plush details and flexible seating allowing guests to be seen or tucked away. Dramatic lighting and a new aluminum “awning” jogs angularly along the space, electrifying the exterior to passersby and creating a strong visual mark for both the hotel and TOY.
As a magnificent fusion of cultures, TOY gives the meatpacking district a distinct destination for foodies, fashionistas, art-lovers, club goers and night/day-life aficionados.